Let's take a look at the home pages of these two corporations as captured on December 7, 2013. I think this speaks volumes as to priorities and connectedness to each's set of consumers. If there is a more obvious sign that Microsoft is being managed by culturally out of synced management than this, I don't know what it is. I'm quite sure Ballmer and Co. agree completely with Apple's sentiment. However, they don't seem to care enough to translate it. This is a sign of the inattention of MS management. It's not just Mandela's death, its an indication of MS' comfort and arrogance, if you know what I mean.