I wanted to share some thoughts on the way some startups do Kickstarters, not going to go into depth about it, but Pebble making a second Kickstarter made me want to talk about it.
The first time I saw this happen was with a company called Lomography, they basically take old film equipment, add lots of tax to it and their company seal of approval (Their logo), maybe even lower the quality a bit, then put it in their store. Given just how much they charge, surely they don't need a Kickstarter for things? Nope, they've had a couple of Kickstarters, and will probably have a few more. Just look at the percentages that they've been funded.
Now I've seen that Pebble (or whoever makes the Pebble smartwatch) has set up a second Kickstarter for their second watch. They got millions of Dollars from their first Kickstarter, sold over a million watches, yet they need to make another Kickstarter to make their second product? What happened to all of the money they made in the first one? Do they really need more of the public's money to make a second product?
This is so greedy and exploitative. This is a great way for a company to make a product without actually risking anything, they're not risking their own money to make a second product, they're risking random teen's parents' money, and also getting 100% of the profit (Whereas a real investor is obviously going to want a percentage of the company). The only thing they risk is their reputation...but when have you ever seen a failed Kickstarter get a big backlash? Maybe make it to a Buzzfeed list of "15 Kickstarters You Won't Believe Didn't Happen!"
Their second Pebble is bound to go through, I just find it unethical for them to be that exploitative. I'm looking forward to the day when bigger companies join in and simply Kickstarter everything, or "if it gets enough preorders we will make it, otherwise it's not happening."