Last one out of the Kinjaverse, turn out the lights.
Last one out of the Kinjaverse, turn out the lights.
Illustration for article titled Search Erosion and Accretion

The email announcing the renewed agreement between Microsoft and Yahoo! for search advertising included the fact that Bing has garnered more than 20% of the desktop search market, so I decided to chart a year's worth of data from comScore.

Advertisement
Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15
Google 67.5% 67.6% 67.6% 67.6% 67.4% 67.3% 67.3% 67.0% 67.0% 65.4% 64.4% 64.5% 64.4%
Microsoft 18.6% 18.7% 18.8% 19.2% 19.3% 19.4% 19.4% 19.5% 19.6% 19.7% 19.7% 19.8% 20.1%
Yahoo 10.1% 10.0% 10.0% 9.8% 10.0% 10.0% 10.0% 10.3% 10.2% 11.8% 13.0% 12.8% 12.7%
Ask 2.5% 2.4% 2.3% 2.1% 2.0% 2.0% 2.0% 1.9% 2.0% 2.0% 1.8% 1.8% 1.8%
AOL 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.2% 1.3% 1.2% 1.1% 1.1% 1.1%

Ask and AOL are likely to continue downward. Google's share of desktop search appears to be eroding, while both Yahoo! and Bing have both shown incremental growth.

Advertisement

(img src)

Share This Story

Get our newsletter