My family has been trying to make choices about our consumption for a while now. It takes some time to develop the eye to "see" how your behavior can change, and then more time to understand the impact of the change and how it may (or may not) benefit. For instance, we now use all untreated corrugated cardboard in the garden as sheet mulch. Took a while to have a garden we could do that with, figure out what kind of cardboard rots best, how to clean it, how to lay it down most effectively, etc.
The one area that still perturbs the family choice matrix is plastics. We can only recycle 2 types here with the rest going into the landfill. It's very common that most of the consumer items we might buy have some plastic associated with it - what to do? You can only minimize so much, even if you're on the edge of mainstream consumerism. We also see the broken down into bits plastics washing up on the beaches here every single day, which drives thoughts of how we could change.
Well, maybe there's an answer to that last? Instead of a large industrial process, this is a more local approach. It fits with my own notions of increasing decentralization and diversity to produce more robust systems for living, at a probable cost of less overall efficiency which I consider to be fair. Unclear about the EROI or other factors, but it's interesting.
PS: I'm the first one *not* volunteering to clean the melty chamber pot thingie. Non-Stick never sounded so good.