Um....Don't worry......his bite is worse than his bark?
As the faithful amongst you know, I sometimes pride myself on bringing you the most disgusting things I can find.
Well, you're in luck. Today, I'm writing about something that has to be in the top 10 of grossest thing ever. It's grosser than ketchup! And you all should know how I feel about ketchup.
Unless you like it, of course. In that case, you're just crazy.
I'm talking about, of course, Vegemite.
In the early 1900's, England started shipping a concoction a German scientists had come up with to Australia. They called it Marmite. It was made from concentrated brewers yeast. It was, (and still is), a dark brown paste with a powerful, extremely salty taste. In fact, the original marketing slogan was, "Marmite, love it or hate it!"
In 1919, because shipments from England were still slow because of the after effects of World War I, the Sanitarium Health Food Company in New Zealand bought the rights to manufacture and distribute Marmite in Australasia.
To save money on licensing fees, in 1922 the recipe was altered, and Vegemite came to life. While it was still made with concentrated brewers yeast, it also had some new spices in it, and it quickly took over the Marmite market.
Vegemite is typically spread on a piece of toast or cracker with a little butter. Or, you can add a piece of cheese and a second slice of toast to make a traditional vegemite sandwich, although other things can be put on to kill the....I mean, enhance the flavor of the sandwich.
In the 1920's, Kraft started making processed cheese, and to promote sales, offered a coupon for a free jar of vegemite with each package of cheese sold. And that was enough to make vegemite the number one spread in Australia and New Zealand.
By the time World War II came around, vegemite had to be rationed, it was included in soldiers rations, and 9 out of 10 households used vegemite regularly.
Since then, vegemite has maintained it's popularity. In fact, in 2008, the one billionth jar of vegemite was sold. And when grocery stores in Australia started using the UPC code to scan items, vegemite was the first thing scanned.
Vegemite, and Marmite for that matter, have never been popular in the United States. Most Americans would turn down free cash to try it, it has such a bad reputation here. Many foreigners, Australasians in particular, find it odd that Americans wont eat vegemite, considering some of the crap we stuff in our pie holes.
Let me offer you my honest opinion of vegemite:
Don't ever even think about tasting it. It's a vile, vile substance. I would rather chug a glass of ketchup than eat a spoonful of vegemite. I've seen a dog turn around and eat it's own poo, then puke that up and eat the puke, and then refuse to eat vegemite. They say vegemite is an acquired taste. I say if you try it once and didn't like it, why the hell did you try it again?
Anyway, that's my personal opinion of vegemite. I have tried it, and I did not like it. But then I didn't like Bovril either. And, I will say, it's not as disgusting as a kidney pie. (who knew the kidney in kidney pie referred to actual kidneys? not me when I was 14, that's for sure...)
I've been lucky enough to have travelled extensively in my life. And I have had the distinct misfortune of tasting a lot of nasty foods. And vegemite ranks high on my list of "Aw hell no, I ain't eating that!". Higher than haggis, even.
Enjoy your breakfast......