It's topical, people want to read about it and it's interesting.
People also love to read about controversy and tragedy (especially since it's the root of comedy).
So is it a coincidence that there has been so much bad press surrounding Microsoft recently? Of course not. Reading about a 'failed Xbox reveal' generates more hits than this weeks Kickstarter shenanigans.
Tech news is now buzzing about how Microsofts swift turn around is a horrible idea. They've been complaining about the DRM for weeks, but now it's a completely different story.
Gizmodo had 2 stories running at the same time: one factual, the other controversial.
The latter reached nearly half a million hits, but the factual post hit only a fifth of that.
The Guardian came out with a piece, questioning MS. There were plenty of others in on the act yesterday, beating a dead horse.
Don't be confused though, they're trying to make a story. Nobody would read it if it said "Xbox went back on their decision, and everything in the world is right now. Nothing to see here!".
Like when News Stations generate sensationalized facts in the wake of a disaster, the Tech Sites are doing the same.
Why am I saying all of this? Well I've seen more than a few people question why these articles were popping up in the first place. People wondering why it's wrong for Microsoft to do what they were asked to do, and they should know that these articles are only trying to generate a story.
Also I'm trying to get hits.. ;)