When I heard about this at first, I thought “This is bullshit. It’ll be like those watches that played pac-man,” which is cool but not work paying between 350 and 17,000 or so. Then I saw a commercial with all these tiny bits of information flashing on screen and the consumer part of my brain flickered with desire. But it’s bullshit, right? Do we need an apple watch? Or is this question similar to the question I asked many years ago about why would I ever buy a tablet or a smartphone? It seems to have limited utility, which is not surprising for a first generation technology but I’m struggling to wrap my head around this. I bet I’ll buy one in like 4 years. Fuck, look at those shiny buttons. There are so many varieties. Damnit.